new arrivals: Jamie Kay, Quincy Mae, Maileg, Books

enter 'hello' to enjoy SGD10 off storewide with min. of SGD120 on your first purchase;

free domestic shipping for all orders above $60. worldwide shipping available. read more 

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  • NEW IN

    • Back in Stock

  • FEATURED

    • MELLOW
    • Acclaimed Author: Julia Donaldson
    • Acclaimed Author: Jo Witek
    • Beginners Puzzles
    • Cot Mobile
    • Dolls' House
    • Wee Gallery

  • OUTLET

  • FEED

    • Baby Bib
    • Bib Cape
    • Dribble Bib
    • Silicone Bib
    • Silicone Tableware
    • Water Bottles

  • CARE

    • Swaddles & Cuddle Cloth
    • On the Go
    • Bath
    • Oral Care
    • Eco Wet Bag

  • WEAR

    • Boyswear
    • Girlswear
    • Footwear
    • Swimwear
    • For Parents
    • Accessories
    • Bags

  • PLAY

    • STEM
    • Animals
    • Art & Craft
    • Baby Gym, Teether & Rattle
    • Blocks, Puzzles, Board Games
    • Dolls & Accessories
    • Dollhouse
    • Early Learning
    • Kitchen Play
    • Movement-Based Play
    • Musical Toys
    • Open Ended Toys
    • Outdoor Play, Water Play
    • Pretend Play
    • Pull Toys
    • Soft Toys
    • Vehicles & Tracks
    • Wooden Toys

  • READ

    • Bestsellers
    • For 0-6M
    • Bath Book
    • For Parents
    • ABC, 123, Phonics & Time
    • Animals
    • Activity Books
    • Board Books
    • Emotional Regulation
    • Tales to Tell
    • Touch & Feel Books
    • Interactive Books
    • Science, Nature & How It Works
    • Sound Books

  • INTERIOR

    • Nursery Room
    • Bedding
    • Cot Mobile, Posters
    • Playmat, Activity Rack
    • Storage
    • Special Occasion

  • GIFT

    • Gift Card
    • Gift Set
    • For Newborn

  • More

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