mellow 

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/ˈmɛləʊ/(adj.) pleasantly smooth or soft; free from harshness.

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As a mum of two young boys, I noticed that the local market offered limited choices for baby essentials, especially when it comes to design and colour. Often, the items that caught my eye were either unavailable in the region or too costly for our family budget. In order to make essentials with beautiful designs both affordable and accessible, I set out to launch a brand with a very clear mission, and that’s how Mellow was born.

 

Mellow is all about beautiful designs and colours, made only from the highest quality and softest materials. Drawing inspiration from the environment and nature to architecture and structure, materials and designs are the deciding elements of our products with our refreshing take on classic children’s essentials.

 

Mellow is also about colour themes — we pick softer colours for our collections as we believe that they accentuate our children’s purity.

 

We, at Mellow, believe that childhood is one of the most beautiful moments in our children’s lives because it is when they are most filled with innocence and curiosity. It is also when we capture the most moments down on pictures, which emphasises the importance of designs that complement these photos—making every moment picture perfect.

 

At Mellow, we focus our creation around the early years of our children's lives—at the different important stages such as feeding and sleeping. We want to offer a diverse range of products such as silicone bibs, feeding bibs, dribble bibs, and swaddles to be a small part of these important moments.

Naturally, our aim is for Mellow to always be accessible and affordable to anyone, and we only work with partners who do not compromise on values and quality.

 

Mellow — Beautiful Design. For our beautiful children. For those beautiful moments.

 

As our children grow, we discover toys, food, and home items from different corners of the world. Family-run businesses from around the globe share a common love for creating and sharing. This lit a tiny spark in our hearts to scour for conscious goods, and to share them with our community. At Mellow, we create and curate goods we would personally bring into our home. Whether it be for play, wear, eat, or learn, we seek to only share the best with you. We hope that those who share our ethos will find something worthwhile to add to your home.